Work 03 / 08 Industrial weighing | Equipment maker · Spain
Tesmatic
Seven products. Thirteen languages. One sales story distributors can share, with a way for interested buyers to ask for more.
- Client
- Tesmatic Technologies
- Place
- Valencia, Spain; sold worldwide
- What
- Marketing audit, smart presentations with lead magnets, decks, digital cards
- Status
- In use with distributors
Live
01The gap
The same product told a different story in every market.
Tesmatic Technologies builds mobile weighing solutions for industry, from Valencia, for customers on several continents. Seven products, sold through a network of distributors, in thirteen languages.
Every distributor adapted the sales material on its own. Each version made sense locally; together they no longer told one story.
02The cost of friction
Interest stopped at the last slide.
Keeping the sales story consistent across thirteen languages was difficult enough. But there was another gap: when a buyer wanted more detail, the presentation offered no direct way to request it. The material could explain the product, but it couldn't collect the interest it created.
03The fix
An audit first. Then sales tools that work across markets.
We started by looking at the sales journey: where buyers encounter Tesmatic, what distributors show them, and what happens when someone wants more information. Then we built the tools around those moments. One smart presentation per product, available in thirteen languages, with a built-in way to request more detail. Sales decks for distributor meetings. Digital contact cards for the team. Consistent materials, without losing the ability to speak to each market in its language.
- 01Marketing and sales audit
- 02Smart presentations: one per product, thirteen languages, built-in lead capture
- 03Pitch decks for distributor meetings
- 04Digital contact cards for the team
04The difference
The same products. A consistent story in every language.
7
Products
One smart presentation each
13
Languages
Every presentation, every market
A shared set of sales materials now gives distributors a consistent product story. Each smart presentation also gives interested buyers a way to request more information.
05I want one
Sell through others? Start with the material they use.
Service
Make it work better.
Sales materials, smart product presentations and distributor decks that explain what you sell and give interested buyers a way to get in touch. Good marketing is part of the fix, too.
Let's talkNot sure what's stuck?
Find the friction.
Where are customers getting stuck? What makes the team work harder than it should? We look at the journey and the process behind it, then work out what's actually worth fixing.
Tell us your problem